Best of Beauty 2018: Ulta Beauty Matte Eyeshadow Primer

Hi guys!

Welcome (or welcome back) to my Best of Beauty MONTH-LONG countdown! Every day of this month, I will be doing reviews on 31 of my favorite beauty products that I tried in 2018.

For the past two days I have been talking about primers. To round out the category, I wanted to share my favorite eyeshadow primer– The Ulta Beauty Matte Eye Primer.

Of all of my eyeshadow primers, Urban Decay, Too Faced, etc, this is the best of the best for me. Recently, my eyelids have become really oily. I used to be able to set them with concealer or one of my other eye primers, and be okay all day. Not anymore. Now, this is the only primer that keeps all of my shadows (powder, liquid, gel) in place all day (12+ hours).

Although I disagree with the “Nude” name, I do like the color of this formula. It basically matches the packaging exactly. On light skin tones it will blend out to be flesh-toned, but on me it is very clearly several shades lighter than me. While this requires me to spend an extra second blending out the edges with shadow matching my skin tone, I do like this quality because it makes any shadow color I put over it pop a little more.

For $12 USD, I think this primer is definitely the best you can get within its drugstore price range, but, honestly, I think it’s the best you can get period. ✨

What are your favorite primers? Let’s chat!

💜Michelle Lisette