There’s a reason big YouTube stars can make tens of thousands of dollars for a single sponsored video– it’s because they are effective at marketing products. Here are some products that I picked up on my last Sephora run because an influencer (or several) convinced me that I needed it.
Smashbox Studio Skin Foundation (shade 4.0)|| Influenced by Jasmine Rose
After I watched her rave about how flawless and natural-looking this foundation was on combo/oily skin, even without primer, I knew I had to try it. I grabbed this one in the shade 4.0.
1st Impressions | I love this foundation. In just a few uses, it has shot to the top of my list of, not just higher end foundations, but foundations in general. The shade match is spot on, and it looks completely natural on the skin.
Smashbox Primer Oil | | Influenced by Jessica Braun
In the past year, I have really learned how vital oils are for healthy, dewy looking skin. Once I started using them, my combo-oily skin STOPPED producing as much oil because it wasn’t trying to overcompensate for the dryness. Jessica Braun was really big push for me to try this primer oil. Although she has dry skin, I could still see the benefit of the oil for me. In my case, I just use this oil in place of my regular facial oil.
1st Impressions | Wow. If I was impressed by the Tarte Maracuja Oil, I am doubly impressed by the Smashbox Primer Oil. It is ultra-lightweight and skins into the skin immediately. It instantly gives my skin a healthy, hydrated glow and even blurs any fine lines and pores. I am utterly and completely blown away. It definitely transforms my matte foundation into natural-looking dreams, and even made me like my most hated foundation ever- Cover FX Power Play.
Nudestix Nudies All Over Face Color || Influenced by Jamie Paige
I’ve been really heavy on a cream product kick these days thanks to multiple YTers including (especially Jessica Braun and Kelly Gooch). I already have a cream blush – the Lip + Cheek color from Milk Makeup- but I feel like it’s a bit too greasy. So, I was thinking about grabbing a new one anyway. I saw Jamie Paige use this product the day before I went to Sephora, and it looked so effortless and amazing that I had to try it. She swears by Nudestix in general, but the way that the blush just blended out to look like a truly natural flush…..
1st Impressions | Love. Love love love. Nudestix really does make the ultimate on-the-go products. The blush (which can also be used on the lips and eyes) comes in a cute little stick- my favorite for cream products- and also has a brush built-in. The brush really is soft and the perfect tool for gently (but quickly) blending the product out to look like your cheeks are just flushed. I’m 100% obsessed. Plus, I love that all of the Nudestix tins come with a mirror in the lid.
Kaja Beauty Bento Bouncy Shimmer Eyeshadow Trio || Influenced by Tati Westbrook
This is a brand that I’ve wanted to try for a while, it was even on my list of brands to purchase from in 2019. I think their products are super cute and definitely travel/gym bag friendly. So, all it took was Tati confirming the incredible quality of the shadows to be the extra push I needed to make the jump.
1st Impressions | This little trio is really nice. The first time I used it, I just patted the color on with my finger, and had one matte shadow blended into the crease. There was no fall out and the eyeshadow lasted ALL DAY. The second time I used it, there was some fallout, but I was using more of a sweeping motion. The color was still really great and lasted all day. Both times I just used my regular eyeshadow primer.
Last but not least…
Fenty Beauty Stunna Lip Paint in Unveil || Influenced By Alissa Ashley
I have been hoping for a win with Fenty since the brand first launched. So far, I’ve tried multiple products, and haven’t liked any of them. 😩 As my last chance, I decided to go for a lip product. When Alissa Ashley applied a Stunna Lip Paint in one of her videos, it looked extremely soft and not the least bit dry for a matte liquid lip. That coupled with everyone raving about how long-lasting it was, I decided to give it a try. I’ve been looking for a great everyday liquid lipstick that was comfortable and long lasting.
1st Impressions | This now has a permanent place in my purse and I am planning to pick up more colors. While I it wore down a bit within the first hour or two of a beer fest, it was super easy to reapply standing up in a line, using my phone as a mirror. If I was only drinking water from a bottle, it lasted for hours, making it perfect for work, an interview or running errands. Plus, this lipstick was comfortable. The one thing I’ll caution is that you have to wipe some of the product off of the applicator. Otherwise you’ll end up with product all over your teeth. 😬
Based on first impressions, I’m really happy with all of the products I purchased. Maybe these influencers really do know what they’re talking about…
What products were you guys influenced to by based on YouTube? Did you end up happy with them?
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Start your day with Morning Makeup Musings every weekday morning at 8am for my thoughts on another new beauty release. Will I purchase or pass?
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*This post is not sponsored. There may be some referral or affiliate links. All thoughts will always be my 100% honest opinion. If I didn’t trust it, I definitely wouldn’t ask you to. *💜